In early March of 2020, Zenith, in collaboration with the publications Revolution and The Rake, released the El Primero Chronomaster Revival A3818 “Cover Girl” reference 03.A3818.400/51.M3818, retailing for $8,200. The subject of his post was “Cover Girl” and the first sentence of his post was: “Those of you who have the Zenith book will know what I mean.” We do know that on November 29, 2009, Watchuseek forum user Gombrich posted pictures of an example that he had acquired. It is unclear who, exactly, first called the A3818 by its now-famous nickname.

Early in 2009, author Manfred Rössler published his book “Zenith: Swiss Watch Manufacture Since 1865.” On its cover he featured an example of the reference A3818 from his personal collection.Īsked why he chose this watch, he indicated that the attractiveness of the dial compelled him to do so. According to Merriam & Webster, the phrase “cover girl” is defined as “an attractive young woman whose picture appears on a magazine cover.” To the watch collecting community, there is only one watch attractive enough to earn this nickname: the Zenith El Primero reference A3818.

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